When women show up in traditionally male dominated spaces like the gaming community, they’re shunned, belittled, and have the hobby mansplained. While Monster Energy is often associated with men in this demographic, a large portion of their fanbase is women who don’t feel seen or supported in the gaming community. These new can designs take inspiration from stereotypical, overly sexualized anime women and video game characters, and gives them and edge that empowers rather than sexualizes them.